What Brands Really Want From Their Manufacturers in 2025 (But Aren’t Saying)
In today’s competitive landscape, what brands truly want from manufacturers goes far beyond traditional metrics. More than three out of four surveyed Chief Procurement Officers report investing in closer supplier relationships based on mutual value . Furthermore, 77% of organizations believe controlled access to labeling for partners increases compliance while saving time and minimizing disruptions . However, these statistics only tell part of the story.
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