Indian Heritage
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Why Indian Manufacturing Stories Matter: A Brand Heritage Guide for 2025
Luxury brands need storytelling about Indian manufacturing more than ever. A Bain & Company study shows that consumers will pay premium prices when they see real luxury markers — high quality, premium materials and excellent craftsmanship.
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Why Ancient India Mastered Luxury
India has made remarkable progress in the global $275 billion luxury market. Once primarily a supplier of essential oils, diamonds, and textiles, the country is now an integral part of the supply chain for luxury giants like LVMH and Kering. While India continues to be a key source of fine materials and artisanal craftsmanship, its role in high-end manufacturing is steadily expanding. Now it creates its own luxury brands. This development builds naturally on centuries of rich cultural history, where craftsmanship and opulence remain deeply connected to India’s identity.