Craftsmanship

•Jun 25, 2025

Sourcing Without Soul: Why Luxury Without Craftsmanship Is Just Expensive Fast Fashion

Luxury craftsmanship stands at a critical crossroads as the global personal luxury goods market has lost approximately 50 million consumers in 2024. Despite this downturn, true artisanal work continues to command value — a stark example being the handmade textile creations that required 320 artisans and over 200,000 hours to complete. The contrast is particularly evident in India, where textiles represent the second-highest employment sector in the country, with hand embroidery forming a specialized subsector

Brand Storytelling Made in India Indian Heritage

•May 7, 2025

Why Indian Manufacturing Stories Matter: A Brand Heritage Guide for 2025

Luxury brands need storytelling about Indian manufacturing more than ever. A Bain & Company study shows that consumers will pay premium prices when they see real luxury markers — high quality, premium materials and excellent craftsmanship.

Luxury or Lie? Spotting the Real Deal Through Craftsmanship

Luxury Manufacturing Transparency Brand Perception

•Apr 24, 2025

Luxury or Lie? Spotting the Real Deal Through Craftsmanship

Did you know that distinguishing between real vs fake luxury items could be the difference between owning a piece of history or a worthless imitation? In fact, 88% of consumers highlight authenticity as crucial when deciding which brands to support.

Indian Factories Split Between Mass Market, Luxury Leather Production

Luxury Manufacturing Indian Leather Production Strategy Scalability

•Mar 28, 2025

Indian Factories Split Between Mass Market, Luxury Leather Production

India’s leather industry stands as a powerhouse, producing an impressive . The global luxury goods market reached €280 billion in 2022, while the leather sector shows promising growth potential. Market projections suggest an expansion from $450 billion to $700 billion over the next decade. Our country’s leather manufacturing capabilities serve both mass market needs and luxury aspirations effectively. The competitive edge comes from the lowest manufacturing costs at .3 billion square feet of leather annually$0.92 per hour

Indian Heritage Luxury Manufacturing Cultural Roots Made in India

•Mar 11, 2025

Why Ancient India Mastered Luxury

India has made remarkable progress in the global $275 billion luxury market. Once primarily a supplier of essential oils, diamonds, and textiles, the country is now an integral part of the supply chain for luxury giants like LVMH and Kering. While India continues to be a key source of fine materials and artisanal craftsmanship, its role in high-end manufacturing is steadily expanding. Now it creates its own luxury brands. This development builds naturally on centuries of rich cultural history, where craftsmanship and opulence remain deeply connected to India’s identity.